Writing a book – what makes you an 'authority?

Webster defines as authorities the power to influence or command thought, opinion, or behavior. Why? Since most of us are taught from an early age to respect and obey authority.

So if you can the recognized authority in your area, you have more influence on your patients and prospects. For example, if you're a chiropractor would mean that more people accept treatment, most people adhere to their plans and, more referrals, improved patient visits, on average,etc.

The question is: what are some ways you can be called the authorities?

Get in the spotlight

Become a local celebrity (without the red carpet and paparazzi). Let's face it, people are a bit 'stupid to anyone "famous" at the local level. If you can get in your community to identify, manage to build authority.

Quality Awards

If you do not have a local celebrity, getting a contract for one. In otherwords, borrow their authority. When a potential patient can see, or personally recommended by someone looking to transfers feelings to you. This is seen in advertising and often very strong.

Advertising: Radio, TV and print

This is an effective way to build authority. Television and radio producers are always looking for quality content for their listeners and viewers. If you can get on these programssomething to offer (content quality), you can get large amounts of credibility. It 'also the case in newspapers and magazines. Advertising can help you generate tons of quality new patients to your practice. With traditional advertising, meeting people, you pay for marketing locally, but with advertising, you get (or borrow) the power of the medium in which they interviewed. (Ie Newspapers, television and / or radio station and newspapers).

Write aFacebook

Have you ever noticed that the word "management" starts with the word "writer?" There is no doubt that a writer is one of the best ways to gain power. If you really want to establish themselves as the recognized expert in your local market, a book to write. With today's technology, still a writer is easier than ever, and is very convenient (* if * you know what.)

If you write a book with all the above is easier. It 's easy to be freeadvertising as a writer … That helps you in the limelight. And you get the quality of an endorsement blurb on the back of your book to be written … all building authorities.

With the right tools and a little 'planning, positioning yourself as the authority in your market can easily (and leads to many new patients / clients!)

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Bookshelf Speakers Articles Comments 0 Apr 22nd, 2010

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